The movie theatre industry has undergone a significant transformation in the last decade. With the rise of streaming services, competition in the entertainment industry has become increasingly fierce, forcing theatres to adapt to survive by future-proofing cinema management software. But rather than fading away, theatres are evolving and embracing new technologies to remain competitive. One key aspect of this evolution is the advancement of software for cinema ticketing. Features have become more sophisticated with time, and it is important for cinemas to select software that includes the latest technology features.
Cinema ticketing software can streamline the ticketing process, reduce wait times, increase revenue through upselling and promotions, and provide a better customer experience. Software can also be used to offer omnichannel ticketing, making it easier for customers to purchase tickets and providing a larger reach for the cinema. With the help of modern technology, theatres can help the ticketing process go more smoothly, offer a seamless experience, and ultimately increase box office sales. In this blog post, we’ll explore three ways in which software for cinema ticketing can play a role in keeping theatres thriving for years to come.
1. Improve Your Cinema’s Online Presence
In today’s digital age, it’s no surprise that more and more moviegoers are turning to online ticket purchasing. Not only is it more convenient, but it’s also proving beneficial for theatre revenue. According to a recent study, online ticket purchasers are 2.1 times more likely to buy concessions than in-theatre ticket purchasers. So it’s clear that effective online software for cinema ticketing is key to reaching a wider audience and boosting revenue. And with the majority of customers purchasing online tickets on mobile devices, it’s essential that your online ticketing is mobile-friendly.
The benefits don’t stop there; software for cinema ticketing can also provide contactless solutions, an essential feature for today’s consumers. For example, a solution such as Manage My Booking allows customers to retrieve and refund transactions right from their phone, reducing box office wait times and giving customers increased flexibility. By investing in modern technology for your movie theatre, you can provide a better customer experience and increase revenue at the same time.
2. Streamline Operations and Reduce Wait Times
When it comes to cinema ticketing, it’s important to offer your customers multiple options for purchasing tickets. With user-friendly software for cinema ticketing, your guests can buy tickets at the box office, online, or at a kiosk. Kiosks are an effective way to line bust, free up staff, and even allow for upselling and promotions. For example, software for cinema ticketing can upsell concessions to go along with a customer’s movie ticket by using promotional marketing to drive sales. By offering online ticketing and kiosks, you can keep lines moving and give guests a better experience.
Additionally, implementing a unified point of sale (POS) system can help you manage ticketing, bar, restaurant, and concessions from one centralized location. A central system makes reporting much more straightforward and helps streamline staff operations. By offering multiple options for purchasing tickets and utilizing the latest cinema technology, you can make buying tickets and concessions as smooth and stress-free as possible for your guests.
3. Boost Guest Experience
In today’s fast-paced world, customers want the convenience of purchasing movie tickets whenever and however they want. With software for cinema ticketing, you can offer multiple ways for your customers to buy tickets, whether it’s at a kiosk, on a mobile device, online, or at the box office. By providing these options, you can accommodate each guest that walks through your doors and significantly increase customer satisfaction.
Additionally, with omnichannel payments capability, your customers can make secure purchases at the box office, kiosk, or online, and you gain the ability to accept multiple forms of payment in one transaction. This benefits your customers and your cinema by boosting the guest experience, increasing foot traffic, and driving recurring revenue. By implementing software for cinema ticketing with omnichannel capability, you can stay ahead of the curve and meet your customers’ expectations for a hassle-free movie-going experience.
Omniterm Software for Cinema Ticketing
Implementing the right software for cinema ticketing can make all the difference in boosting ticket sales, reducing wait times, and providing a better customer experience. Our software streamlines the ticketing process, offering a multi-mode point of sale for all transactions in one centralized location. It also provides automatic prompts for upselling, promotions, and combos, making it easy to increase revenue for your theatre. Our online movie ticket software gives customers more flexibility, and your theatre can reach a larger audience. Plus, our Manage My Booking feature allows customers to change their ticket purchases from anywhere.
Upgrading your cinema ticketing software can be the key to improving your overall guest experience and increasing revenue. If you want to see what our software can do for your theatre, request a demo today!